Cataract Provider Launches North West Campaign To Support Patients

The UK’s leading independent provider of NHS cataract surgery, SpaMedica, is launching a new regional campaign to educate patients in the north west about their right to choose their NHS treatment provider.

The company, headquartered in Bolton is targeting areas including Manchester, Bolton, Oldham, and Sale, and will highlight the critical role optometrists play in guiding patients through their treatment journey. From sight tests and diagnosis, to making patients aware of the treatment options available to them.

The campaign utilises local press, radio advertisements and door drops to raise awareness of patient choice and highlight the factors that contribute to it, including quality of outcomes, location and ease of access, and reviews from service users.

Key campaign highlights:
Prior to being referred for cataract surgery with SpaMedica, 49% did not know they had the right to choose where to have their NHS treatment
Over 98% of SpaMedica’s patients regain driving-standard vision after surgery
Over 18,000 5-star patient reviews on the NHS.uk
Referral to treatment times at SpaMedica’s hospitals average just 4-8 weeks.

Dr Alex Silvester, Chief Medical Officer at SpaMedica says:
“Our campaign encourages patients to visit their optometrist if they have any concerns about their vision or eye health, and to choose the treatment provider that’s right for them. It’s not just about raising awareness of patient choice – it’s about giving patients the information they need to make an informed choice.”

To emphasise the importance of sight tests and early diagnosis, SpaMedica is also inviting patients to attend a ‘Sight After Sixty’ webinar on Wednesday 20th November, hosted by Professor Christine Purslow, Clinical Director of Outpatients.

SpaMedica aims to strengthen relationships between optometrists and their patients by offering a reliable referral option that prioritises patient care. Optometrists can confidently refer patients to SpaMedica, knowing that all of the provider’s hospitals inspected by the Care Quality Commission are rated “Good” or “Outstanding”, and that patients benefit from excellent outcomes.