search
date/time
Cumbria Times
A Voice of the Free Press
frontpagebusinessartscarslifestylefamilytravelsportsscitechnaturefictionCartoons
1:55 PM 26th February 2024
frontpage

One In Four People Consider Scrolling Through Social Media A Genuine Hobby

 


Image by Gerd Altmann from Pixabay
Image by Gerd Altmann from Pixabay
The UK is home to myriad cultural gems, from countless castles to world-renowned museums and idyllic natural landmarks. Yet one out of four (24%) UK adults – 12.8 million people – consider staying indoors scrolling through social media to be a genuine hobby.

Four out of ten (41%) people admit to spending most of their free time screen scrolling and watching TV over getting out and enjoying cultural past times, while nearly one out of ten (8%) people admit they don’t have any other hobbies.

Yet the nation is yearning for more as many wish to break free from their digital habit, with three out of five adults (59%) harbouring hidden desires to try something new.

The research, which surveyed 4,000 adults across the UK, was commissioned to celebrate National Lottery Open Week (9th – 17th March) which sees hundreds of National Lottery-funded venues offer free entry and discounts as a thank you to National Lottery players for helping to raise over £30 million a week for good causes.

Bill Bailey
Photo: The National Lottery
Bill Bailey Photo: The National Lottery
Bill Bailey, comedian, musician and National Lottery Open Week ambassador said:
“I’ve tried my hand at a fair few activities over the years, from paddleboarding, to ballroom dancing, to birdwatching, the list goes on. It always surprises me how much you can learn about yourself – and the world – from putting yourself in new situations and trying different things. I never expected to become as proficient as I have in some of these activities nor did I imagine how much fun I’d get out of them.

“Yet it is through opening up to new experiences, and by carving out the time and space that you can unlock huge joy and satisfaction and even make connections with new people or forge deeper ones with your friends and family.”


Double-edged sword of digitalisation

Many simply don’t know how else to spend their downtime, with one in three admitting (32%) screen scrolling is a way to relax and escape the stresses of life, while for one in five (20%), say it’s a cheap way to spend their free time.

People are also venturing outside less, as digitisation has brought the outside world into their homes; 16% of people confess they don’t do any outdoor activities.

Brits desire to ditch the digital

The good news is that two fifths (38%) of people want to break the digital habit and are actively trying to reduce the amount of time spent on social media. A third (34%) even admit that if they didn’t have social media, they would opt to spend their time on new pursuits.

A quarter (23%) are considering getting rid of all their social media in a bid to pursue more diverse interests. One out of three (32%) have gone as far as making it their New Year’s Resolution with 17% still managing to keep up this habit so far.

Scarlett Moffatt
Photo: The National Lottery
Scarlett Moffatt Photo: The National Lottery
Scarlett Moffatt, TV personality and National Lottery Open Week ambassador said:
“As a new mam, life is brilliant but busy and you don’t always get the chance to get out and try something new. That’s why Bill and I loved visiting the incredible Royal Shakespeare Company. It was a great opportunity to open up to the wonderful world of National Lottery Open Week. The best part is that you can too! I want to encourage everyone to take advantage of the free and discounted offers and head outside to explore some of the fun and fascinating things the UK has to offer.”


To open up with National Lottery Open Week, and experience something new, players can use any retail or online National Lottery ticket, Scratch card or Instant Win Games, for free entry and special offers at selected attractions between 9th and 17th March 2024.

There’s an experience for everyone this National Lottery Open Week. To say thank you to players who help to raise £30 million for Good Causes every week hundreds of National Lottery funded venues taking part will offer free entry and discounts including selected National Trust, National Trust for Scotland, English Heritage and RSPB sites, as well as top attractions including Eden Project, Scottish Gas Murrayfield Stadium, Wembley Stadium, Royal Shakespeare Company, Imperial War Museums and Millennium Centre in Wales. To view all venues and offers available, visit www.NationalLotteryOpenWeek.com

Key findings for the North East
12% consider scrolling through their phone a genuine hobby
43% of people admit to spending most of their free time screen scrolling and watching TV over enjoying cultural past times
35% recognise the amount of time spent on social media is stopping them pursuing other interests
Many simply don’t know how else to spend their downtime, with 26% admitting screen scrolling is a way to relax and escape the stresses of life.
Meanwhile. for 17%, it’s a cheap way to spend their free time. 5% people admit they don’t have any other hobbies.
People are also venturing outside less, as digitisation has brought the outside world into their homes; 14% of people confess they don’t do any outdoor activities.
Yet the nation is yearning for more as many wish to break free from the habit, with 61% harbouring hidden desires to try something new.
The good news is that 35% of people want to break the digital habit and are actively trying to reduce the amount of time spent on social media.
23% are even considering nixing their social media accounts to in a bid to ditch the digital
35% even admit that if they didn’t have social media, they would opt to spend their time on new pursuits.
49% have gone as far as making it their New Year’s Resolution with 35% still managing to keep up this habit so far.


Key findings for the North West
20% consider scrolling through social media a genuine hobby
43% of people admit to spending most of their free time screen scrolling and watching TV over enjoying cultural past times
Many simply don’t know how else to spend their downtime, with 39% admitting screen scrolling is a way to relax and escape the stresses of life.
Meanwhile. for 16%, it’s a cheap way to spend their free time. Meanwhile
6% people admit they don’t have any other hobbies.
People are also venturing outside less, as digitisation has brought the outside world into their homes; 18% of people confess they don’t do any outdoor activities.
31% recognise the amount of time spent on social media is stopping them pursuing other interests
Yet the nation is yearning for more as many wish to break free from the habit, with 63% harbouring hidden desires to try something new.
The good news is that 38% of people want to break the digital habit and are actively trying to reduce the amount of time spent on social media.
24% are consider nixing their social media accounts to in a bid to ditch the digital
22% have gone as far as making it their New Year’s Resolution with 11% still managing to keep up this habit so far.


Key findings for Yorkshire are:
22% consider scrolling through social media a genuine hobby
30% recognise the amount of time spent on social media is stopping them pursuing other interests
19% are consider nixing their social media accounts to in a bid to ditch the digital
39% of people admit to spending most of their free time screen scrolling and watching TV over enjoying cultural past times
Meanwhile 9% people admit they don’t have any other hobbies.
Yet the nation is yearning for more as many wish to break free from the habit, with 56% harbouring hidden desires to try something new.
Many simply don’t know how else to spend their downtime, with 32% admitting screen scrolling is a way to relax and escape the stresses of life.
Meanwhile. for 27%, it’s a cheap way to spend their free time.
People are also venturing outside less, as digitisation has brought the outside world into their homes; 17% of people confess they don’t do any outdoor activities.
The good news is that 37% of people want to break the digital habit and are actively trying to reduce the amount of time spent on social media.
27% have gone as far as making it their New Year’s Resolution with 12% still managing to keep up this habit so far.