Do You Need A Bit Of Sunshine?

Are you suffering from the Winter or New Year Blues, then perhaps you haven't heard about Sunshine Saturday?

What is it?

You will have been missing out if you haven’t heard of Sunshine Saturday.

It is normally the first full weekend of January when travel agents and tour operators are usually inundated with holiday bookings.

It is something which seems to have been invented by the travel industry as being the day that thousands of people book their summer holidays. The cold weather seems to have set in along with the winter or January blues after the post-festive season of Christmas.

The travel companies believe that a holiday is something families will be prioritising despite the cost of living crisis.

Most people are back at work and more than a million people are expected to go online or visit their high street travel agents to book their summer getaways.


Statistics ...

This year according to statistics more people will probably be booking package holidays making sure that their holiday is ATOL protected. It is also a good idea to check that the package holiday company is a member of the Association of British Travel Agents (ABTA) or another respected industry body.

The travel industry is hoping for a bumper day this Saturday as according to research three in five people are planning to go abroad this year (56%) and just over half (51%) plan to go abroad more than once in 2024.


Deals to be had ...

The major travel agents advise us that there are a lot of fantastic deals to be had in the month of January and people who book early get access to thousands of free child places, even in school holidays. Another reason for booking early is so that you have something to look forward to.



Check the cancellation policy of the tour operator and don't forget your travel insurance. Please remember the small print regarding what is or not covered, don't just go for the cheapest!

For more information about ATOL protection click here

For more information about ABTA, a trade association for UK travel agents click here

For more information about keeping your kids safe on a family holiday click here