From electric vehicles and new safety regulations to volatile used-car prices, today’s car buyers are facing a more complex market than ever before. For many, the process has shifted from exciting to overwhelming — a maze of conflicting reviews, pressured sales environments, and finance deals that aren’t always as clear as they seem.

For automotive journalist-turned-advisor Adam Gray, this shift sparked an idea. After nearly eight years of testing and reviewing cars, he noticed that consumers were increasingly left to make huge decisions with limited support. “People are expected to spend thousands of pounds on a car — one of the biggest purchases they’ll make — but the advice they receive is usually coming from someone trying to sell them something,” Adam explains. “I wanted to change that dynamic.”

Based in County Durham, close to the North Yorkshire border, Adam launched The Car Buying Coach UK — an entirely independent advisory service that helps drivers across the country choose, assess, and secure the right vehicle for their needs.

Support starts with a free CarMatch Discovery call, offered nationwide via phone, Zoom, or Google Meet. This short conversation helps identify where someone might be struggling — whether it’s selecting the right model, understanding running costs, or comprehending finance options.

From there, clients can select tailored services depending on how much help they want.

CarMatch Profile provides personalised recommendations after a detailed discussion about budget and lifestyle. CarMatch Deep Dive goes further, offering a five-car shortlist with pros, cons, and local pricing insights — particularly helpful for EV shoppers, families, and downsizers. For those who want full support, CarMatch Concierge assists with searching, test-drive logistics, negotiations, and paperwork reviews right through to handover day.

Additional services like CarMatch Deal Check, Car Match Second Opinion, and CarMatch Insight give buyers professional reassurance before they commit.

A key aspect of the business is true independence. Adam takes no commissions from brands or dealerships and has zero sales incentives. “The only person I work for is the client,” he says. “It’s their needs, not a manufacturer’s target.”

With more people considering electric alternatives, and used-car prices still fluctuating across Yorkshire and the wider UK, demand for unbiased expertise continues to grow. Clients range from first-time buyers and busy professionals to small businesses managing their vehicle costs more carefully.

In a crowded market, The Car Buying Coach UK offers something refreshingly straightforward: clarity, confidence, and a trusted expert in your corner.

Find out more or book a free CarMatch Discovery contact:
www.thecarbuyingcoach.co.uk
Instagram: @thecarbuyingcoachuk
Facebook: @TheCarBuyingCoachUK
LinkedIn: The Car Buying Coach UK