business

Staci Secures Significant Contract To Support Waldencast Brands Growth Across UK And EU

Ecommerce and logistics specialist Staci has secured a significant contract with Waldencast Brands - which owns the brands Glaze, Whind and Coats - supporting the group as it expands across the UK and EU.

The partnership, which began in August 2025, will contribute to Waldencast Brands’s plans to build a global platform for beauty and wellness brands. This includes creating, developing and accelerating the next wave of responsible and conscious labels.

Staci will provide real-time visibility across Waldencast Brands’s operations, with dashboards and enhanced reporting designed to give regular insight into inventory performance. This covers the full journey from goods-in to monitoring slower and quicker selling lines, helping to reduce overall stock levels and storage costs.

As Waldencast Brands’s brands continue to grow, Staci will work closely with the team on forecasting for new product launches and one-off promotions, including activity on TikTok and other social channels. This support will help ensure orders are fulfilled and dispatched on schedule.

Ben Adam, Head of Operations at Waldencast Brands, said: “As Waldencast Brands continues to scale, we needed a partner who could maintain tight control over stock, order despatch, and accuracy, while also contributing practical and creative ideas. Staci has given us confidence that these core operations are in capable hands, while helping us explore innovative approaches.

“The transition has been seamless, and the set-up phase was delivered promptly and efficiently. The first two months since go-live have run smoothly, supported by careful planning on routing and retailer specifications across both our B2B and DTC operations. We look forward to building on this partnership as Staci helps drive the next stage of our growth.”