Based in Hawes, in the heart of the Yorkshire Dales, The Wensleydale Creamery is celebrating what has been a bumper summer season, with a record number of visitors to its increasingly popular Visitor Centre.

Between summer 2024 and 2025, footfall to the Creamery’s Visitor Centre increased by more than 16%, highlighting its position as one of the UK’s leading Cheese Experience destinations.

At the heart of Wensleydale Creamery’s success has been the artisan cheesemaker’s pivot in marketing activity which has expanded its reach to an extended audience demographic.

The introduction of the Cheesy Afternoon Tea has been a key driver, adapting to the changing demands of consumers and proving incredibly popular with guests travelling for hours to try the viral sensation for themselves.

Trish Cannon, Director of The Wensleydale Creamery Visitor Centre, commented: “2025 has been a particularly successful year for us here. We’ve managed to unlock so much potential, particularly with the introduction of our Cheesy Afternoon Tea. This has been a real driver when it comes to footfall, attracting visitors of all ages from families to couples, some of whom really have travelled the length of the country to come and visit our market town of Hawes. We’re also looking at ways we can innovate and develop our food offering in the coming months, so watch this space!”

Cheesy Afternoon Tea

For more information on the Visitor Centre, what’s on offer, or to book, visit: https://www.wensleydale.co.uk/